Adsense is [most certainly] bloggers’ prime stream of revenues. Therefore everyone tries to increase his/hers CTR, often using some techniques that are, at least, questionable.
One of those techniques is to lay images side-by-side with Google ads (see example below), so people click the ad without noticing it’s a ad, therefore generating revenues for the site owner.
Although Google originally allowed that to happen, as long as there was a line between the ads and the images, they have now forbidden this technique.
I’m having the opportunity to follow the discussion of this subject on a John Chow’s post and I get the feeling people don’t understand the essence of ads.
Ads have a purpose. They are created so that advertisers can sell people something (a product, service, idea, whatever). If people are being fooled into clicking the ads, two immediate things will happen:
- The probability of them buying the announced product/service/whatever drops substantially (advertisers’ conversion rate decreases);
- Therefore, advertisers are spending money for nothing. And they’ll notice that.
What happens next? Advertisers start to see Google Adsense as an expense, not an investment. In consequence they’ll surely lower the budget dedicated to Adsense. And finally, the pool of money Google has available to pay bloggers will also decrease. Are you happy now?
Play fair. That’s the right way to do it. Enhance user’s experience, create great content. Make your viewers click your ads consciously, not just because you’re fooling them.
Última actualização: 08/06/2012Partilhe: