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Employees motivation and ROI

I believe most employers don’t understand simple concepts as employee motivation and ROI.

It’s true that the strongest driver for motivation is yourself, no doubt about that. Any help is welcome, though. Most employers, on the other hand, don’t understand how can they create the conditions for their employees to be more motivated. I’ll give them a little help.

Employee motivation at work comes from being happy about his job and being happy about his life, believe it or not you can influence both. And it’s so straightforward I’m almost ashamed to tell you.

In his job: make him work on stuff up to his skills or his career path; listen to him (like if he was a customer); praise his successes; soften your criticisms; make him feel he’s important to you.

In his life: don’t constantly load him up with overtime; allow him to have a flexible schedule – not all people like to work on the same schedule; give perks & benefits that may ease his life (if you’re out of ideas, check Google’s, some are not that expensive); allow him enough free time to enjoy the perks you’re giving (many companies miss this one, they pay you the gym but you have no time to go there).

The second subject is about ROI (Return On Investment). Most companies actions can ultimately be calculated in financial terms and most decisions take the ROI in great account.

When we mix employee motivation and ROI we have a problem. Most employers just can’t or don’t calculate the benefits they would have from having some effort trying to motivate their employees. And why? Because they think the employed money, working hours, empathy and sympathy will have no return whatsoever. They couldn’t more wrong. Here’s what you’ll get from a motivated employee:

  • Productivity gain
  • Loyalty and dedication
  • Great publicity and top talents attraction
  • Better colleagues

If you’re still not convinced, you should check out these companies. I’ll fast start your reading and tell you the net profit margin of the 2 top best companies to work for: 27.27% and 23.83%, for Google and Genentech, respectively. Can you match that?

Última actualização: 03/12/2010

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