As a company you can position yourself on the market as a first-mover or a follower. Each of this approaches as it own advantages (e.g. first-movers get there first, followers don’t need to make as many mistakes) and disadvantages (e.g. it normally costs much to be a first-mover, followers sometimes can’t penetrate a market).
Either one can be a good strategy, if implemented correctly.
Now, if you want to be a follower, don’t be a fool at the same time. If you read this post (totally biased), you can understand what are the possible consequences of being a slow follower, you just lose the momentum.
In the meantime, if Yahoo does need to be a follower, then be quick, agile and flexible. Otherwise it will be target for similar jokes and, even worse, suffer consequences from the stock market:
Última actualização: 08/06/2012Partilhe: