Atalhos

You or the Product?



Should you adapt yourself to a new product? Or should it be the other way around?

Yesterday I posted about my first experience with a Gillette Fusion razor, and one of the comments I got was from Paulo Pires. He said that maybe I didn’t really like the new razor because first my skin needs to get used to it.

I understand Paulo’s point of view, but I believe that for most products, especially things I consider as commodities, it’s the product that should adapt to me and my characteristics, not the other way around.

I work as a consultant and, believe me, I know how hard is for people to get used to new things, whether products or services, especially if their current situation suits their needs.

I believe that a major flaw of marketers and salespeople is to think that people will gladly change their behaviors (or even physically change) or whatever just to use their products. Wrong…

Some examples:

  • New Coke – People really didn’t get used to it.
  • Apple Newton – It seems like people didn’t want to dramatically change their handwriting.

Always remember that there are times when people do need to adapt to your product/service/solution. Most of times, though, make an effort it can be the other way around

Última actualização: 03/12/2010

Partilhe:

2 comentários a You or the Product?

  1. JMP Janeiro 31, 2007 at 16:05 #

    Praying for people to get used to your product is a sentence to dead, I believe. Why don’t people change to Linux, for example? May be is because people behave as you said:
    ” …hard is for people to get used to new things, whether products or services, especially if their current situation suits their needs.”

    Men, and some women also 🙂 buy a shaver to have their shave done, not to have a shaver, and if they could have their shave done with a hammer they would have a hammer instead 🙂

  2. Pedro Pais Janeiro 31, 2007 at 17:33 #

    JMP,

    Couldn’t agree more with you.

    The problem is that most technologists (and, unfortunately, some commercial-oriented people) don’t understand this simple fact.

Deixe uma resposta

FinancasPessoais.pt

Subscreva a newsletter e tenha acesso a todas as novidades do grupo de sites FinancasPessoais.pt e a conteúdos exclusivos.

Os sites FinancasPessoais.pt respeitam a sua privacidade e vontade:

Não mostrar mais esta caixa